In 2008, Blythe was working as a blogger with a dream of owning her own company when she received an opportunity to work in the world of logistics.
As an executive assistant to the CEO, COO, and CFO, she gained first-hand knowledge into the daily operations of a $140M asset-based logistics provider. Knowing about her blogging side hustle, the executive team allowed her to take on the additional responsibility of the company’s digital marketing initiatives where she felt as if she found her true calling. However, five years later the company closed leaving Blythe to seek other opportunities in marketing and media.
During stints as editor in chief of a local magazine and radio/TV broadcaster in the North Florida market, Blythe’s team earned several awards including several ADDY’s plus receiving runner-up as Jacksonville’s Best Radio Personality.
Eventually, Blythe would use these skills to realize her dream by founding Digital Dispatch in 2018. Present-day, Blythe and her team oversee a variety of digital marketing and web development projects for their clients with an omnichannel approach. Using turnkey in addition to custom-built solutions, Digital Dispatch is able to help the transportation industry with inbound marketing strategy, online employee/driver recruiting solutions, streamlined communications, goal-oriented marketing analytics, and other software tools specifically built for the transportation industry.
In 2020, she spearheaded a new project–Freight School Playbook as a cost-effective teaching method to overwhelmed companies and entrepreneurs with the latest freight marketing and sales strategies to help their businesses push forward.